<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Danielle Ross-Knoll]]></title><description><![CDATA[Danielle Ross-Knoll: Crafting Brand Narratives]]></description><link>https://www.danirokno.com/perspectives</link><generator>RSS for Node</generator><lastBuildDate>Sun, 04 Oct 2026 04:13:57 GMT</lastBuildDate><atom:link href="https://www.danirokno.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[People Don’t Behave Like Marketing Plans]]></title><description><![CDATA[Marketers love to organize people into audiences, segments, personas, journeys, and funnels. Useful, yes. Complete, no. Real people are emotional, distracted, cautious, inconsistent, influenced by context, and increasingly skeptical of brands that sound like everyone else. Stronger brand and marketing strategy starts with understanding how people actually make decisions — not how we wish they did.]]></description><link>https://www.danirokno.com/post/people-don-t-behave-like-marketing-plans</link><guid isPermaLink="false">6ab94b89374a74a681c47122</guid><category><![CDATA[Research & Analysis]]></category><pubDate>Sun, 27 Sep 2026 18:38:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/029053_a99b95f1c94d4f63826391725fed228f~mv2.png/v1/fit/w_246,h_241,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Danielle Ross-Knoll</dc:creator></item><item><title><![CDATA[Your Brand Probably Changed This Year. Did Anyone Notice?]]></title><description><![CDATA[Brands don’t only change during rebrands. They change when the business evolves, audiences shift, competitors move, teams adopt new tools, and familiar messaging keeps getting reused because nobody has stopped to question it. A brand audit helps us understand whether the brand we’re presenting still matches the business we’re running, the audience we need to reach, and the market we’re competing in now.]]></description><link>https://www.danirokno.com/post/your-brand-probably-changed-this-year-did-anyone-notice</link><guid isPermaLink="false">6ab8a64a9f7511779a1396b4</guid><category><![CDATA[Brand & Positioning]]></category><pubDate>Sun, 27 Sep 2026 06:18:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/029053_bc2088a1a1a64a52ab40dc06d8239811~mv2.png/v1/fit/w_228,h_232,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Danielle Ross-Knoll</dc:creator></item><item><title><![CDATA[Fine. Cut the Marketing Budget.]]></title><description><![CDATA[Marketing spend should earn its place, especially when budgets tighten. Before making cuts, leaders need a clear view of what each activity contributes, what has changed in the market, and what the business still expects marketing to do (even with less resources). Stronger budget decisions come from understanding what to keep, cut, change, or rebuild.]]></description><link>https://www.danirokno.com/post/fine-cut-the-marketing-budget</link><guid isPermaLink="false">6ab857bed852efceedde7174</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Sun, 27 Sep 2026 03:27:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/029053_888ca15ba8d44cfda53d21ca50c49c0c~mv2.png/v1/fit/w_335,h_216,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Danielle Ross-Knoll</dc:creator></item></channel></rss>