Professional CV
For a longer, more detailed professional history, please contact me directly.
Work Experience
Founder & Managing Principal
The Bristoll Group
As Founder of The Bristoll Group, I advise executive leadership on architecting brand and audience strategies that drive growth within complex sectors like healthcare and technology. I specialize in transforming fragmented internal data into high-impact positioning frameworks and actionable content systems that solve foundational business challenges in driving effective marketing.
July 2020-Present
Senior Strategy Consultant
Conway Marketing Group
I partner with Conway Marketing Group to shape strategy, insights, and communications for healthcare clients. Sitting between research, positioning, sales enablement, and implementation, I help teams understand their audiences, challenge assumptions, and design smarter strategies for launches and growth.
December 2023-Present
Vice President, Marketing & Candidate Sourcing
Next Move Healthcare
I led marketing for a national healthcare staffing organization through rapid growth, brand transition, and operational complexity. Overseeing brand strategy, growth marketing, clinician activation, content, lifecycle communications, and marketing operations, I managed a 15-person team and a $2M+ budget, giving the organization new visibility into how brand, funnel performance, and resource decisions connected to business results.
October 2022-September 2023
Director, Corporate Marketing
AMN Healthcare
I led enterprise marketing strategy across a large healthcare workforce portfolio, balancing the needs of health system buyers with the clinicians and candidates who deliver care. Managing an eight-person distributed team and a $3.5M budget, I directed brand, research, content, digital, and demand generation efforts to build pipeline, integrate acquisitions, and improve visibility into performance.
January 2018-June 2020
Assistant Director, Market Research & Insights
BE Smith (an AMN Healthcare company)
August 2015-December 2017
I built and led a market intelligence and thought leadership function for a healthcare executive search and leadership firm, connecting research, sales, marketing, content, and business development into a single growth system. Managing a $1.5M marketing budget, I used lead, funnel, customer, and revenue analysis to guide strategy and financial planning while bringing outsourced research and thought leadership in-house to improve speed, quality, and ownership.
Education
MS Clinical Health Psychology
BA Psychology
Barry University
Miami Shores, FL
2003-2005
Youngstown State University
Youngstown, OH
1999-2003
Certifications & Professional Development
Selected credentials and training, current as of 2026
Integrating Generative AI into Business Strategy
Generative AI applications for business strategy, operations, and decision-making.
Insights to Outcomes: Audience Analysis for Better Customer Relationships
Audience analysis, customer understanding, and relationship-centered marketing strategy.
Google Analytics Certification
Digital analytics, user behavior, reporting, and performance measurement.
AI-Powered Performance Ads Certification
AI-powered campaign optimization, performance strategy, and measurement.
Email Marketing Certified
Email strategy, segmentation, automation, optimization, and measurement.
Six Sigma Green Belt
Process improvement, operational efficiency, and data-informed problem-solving.
