There’s a reason I ask so many questions.
[ 20+ YEARS ]
[ 17 Industries ]
[ 10M+ data points analyzed ]
Hi. I'm Dani.
My career has been shaped by a wide range of disciplines, industries, and problems—and by a habit of going deeper than the obvious answer. I started in clinical psychology, where I learned to look beneath behavior to understand the motivations, perceptions, and conditions shaping it. Since then, I’ve spent more than two decades working across businesses, brands, markets, and customer experiences, often by breaking down complex systems into smaller parts to better understand the relationships among them.
I built this site because my work does not fit neatly into one box. It is part portfolio, part professional home, and part invitation to work together. I am exploring the right full-time in-house role while also continuing advisory partnerships with organizations that need senior strategic thinking, honest perspective, and help making sense of brand, marketing, and customer challenges.
Different formats, same reason: I love the work.
MY SKILLS & EXPERIENCE
Two decades of connecting human behavior, brand strategy, and business decisions.
I bring a mix of clinical psychology, behavioral insight, market research, statistics, pattern recognition, brand strategy, messaging, CX, sales enablement, cross-functional judgment, technical fluency, and hands-on marketing experience.
I learn new industries, tools, teams, and systems by paying attention, asking for context, and listening to feedback. I have a strong point of view, but I’m not precious about it. I care about making marketing stronger and better connected to your business needs.
I am not the type of senior strategist that floats above the work. I can think through the bigger picture, but I can also write website copy, build sales decks, create content calendars, configure CRM workflows, update CMS pages, analyze survey and performance data, draft one-pagers, clean up messaging, plan and execute campaigns, manage events, and organize launch plans.
Senior Marketing Leadership
Lead and coach teams across brand, strategy, integrated marketing, customer experience, sales enablement, and operations.
Brand Strategy & Positioning
Build and evolve brands, repositioned organizations, shaped messaging systems, and translated strategy into market-facing work.
Audience & Customer Intelligence
Design surveys and primary research, personas, customer insights, perception and behavior analysis, and experience strategy.
Strategic Commercial Application
Turn insights into marketing plans, sales decks, messaging tools, social strategy, CX programs, and go-to-market support.